Twist UVs in 3ds Max (or other)

I have a cone. I want the UV to basically “twist” so that when I run a texture through it it spirals around the cone rather than just going “up”

How do I do that?

Cone UVs are already a bit of a pain to begin with, but the short answer is take the top UVs points and shift them to the side.

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Thanks I’ll give that a shot