[HELP] How to make Alpha Blended fade over lifetime?

I have a Transparent Alpha Blended Material and I want the particle to fade away over Lifetime. I’ve set the Color over Lifetime Module and tweaked the gradient thingie and it’s not doing it!

I believe I have done it before and now I feel like I’m overlooking something silly. I revisited the Shader and can’t figure out why it’s not doing it.